The mobile game 'Mole Manor' has surpassed 20 million users and topped app charts, far exceeding expectations. In an interview, the project team reveals their strategy focused on content over paid ads. They leveraged the game's strong IP, which resonates with 95-02 generation players, by emphasizing nostalgia and a 'simple happiness' ethos. The team prioritized community-driven content, social media engagement, and collaborations like one with the band New Pants. Key to success was understanding the players' emotional connection and fostering organic sharing, leading to widespread social media buzz and minimal reliance on traditional advertising.